employer AMUZED
tools Figma, Illustrator, After Effects
AMUZED is an online Virtual Music Manager Game. Just like fantasy sports games, it is based on digital collectible cards used in weekly tournaments. Only this time, it’s not about managing a sports team but a virtual label of hip-hop artists.
I was asked to work on various ad campaigns across social media and newsletter platforms.
AMUZED partnered with the HipHop Open Festival for a limited edition charity pack of collectible cards. I created a simple 2D-animation Instagram story, a 4-image carousel post and a newsletter header image.
The startup decided to launch a clothing branch called AMZD Studios. It was important to depart from the aesthetic of the game and to step into something minimal. I created an Instagram story, a carousel post and a newsletter header image for the collection launch.